Being the market leader in adhesives category, Fevicol’s advertising communication has been clutter breaking over the past decade. Every year, there has been an effort to present the brand proposition – Bonding – in as unique and creative a manner as possible. From the quintessential ‘Fevicol ka mazboot jod hai, tootega nahin’ to the more evolved message of ‘the ultimate adhesive’, the communication has been intended for direct users, carpenters and the masses, creating a brand recall in spite of being an industrial product. Each advertisement reflects market placement creating loyalty, customer pull, leadership and achievements. Little wonder then that Fevicol was ranked No. 1 as the ‘most trusted brand’ in the Household Product category by the Economic Times Brand Equity survey. You can buy the complete range of fevicol products online from www.homeekart.com and get delivered anywhere in India.